BBC ICE CREAM
Rerun x HistoryVlt
In The Summer Of 2004 The World Was Introduced To Billionaire Boys Club/Ice Cream’s 1st Ever Footwear Release (Manufactured By Reebok), The “Ice Cream Boutiques”. A Year Prior The Company Was Founded In Japan By Pharrell Williams & Nigo (Tomoaki Nagao) And Was Initially Intended To Be Split Into Two Separate Lines. Billionaire Boys Club (Men’s Streetwear) & Ice Cream (Men’s & Women’s Footwear).
Both Lines Were Also Initially Intended To Be Designed By BAPE & Manufactured By Reebok, But Due To The Extensive Amount Of Logo’s/Designs Created For Ice Cream And Nigo Not Wanting To Share His Secrets.
It Was Decided To Put Those Ice Cream Logo’s/Designs On Clothing As Well Which Led To Both BBC & Ice Cream Becoming Luxury Streetwear Lines Designed & Manufactured By BAPE In Japan (With Ice Cream Having A Men’s & Women’s Footwear Extension Being Designed By BAPE & Manufactured By Reebok).
“Our Line Is Based On Exclusivity. It’s Not Made To Be Super Commercialized” -Pharrell
PHARREL & NIGO AT BILLIONAIRE BOYS CLUB X REEBOK ICE CREAM SNEAKER PRESS CONFERENCE.
2004 DRIVE-IN STUDIOS.
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